Life Cycle Management Should Serve as Alerts for Lead Generation

When there is a good link between lead generation and life cycle management, a company has a better chance of ensuring that no lead is lost in the sometimes long process of transforming leads into sales. But too often, lead generation, life cycle management and sales are seen as isolated processes. Because of this, many leads are lost along the way.

The ideal system is for your lead generation team to produce leads and to qualify them and then pass them on to the sales team who would close the deal and ensure the sales. Life cycle management serves as the removable bridge between the two processes. For in reality, companies might indulge in lead generation activities that could not readily be converted to sales. An example of this is offering product trials. The products would bring in prospects, but if a customer suddenly stops participating in the trial or returns the merchandise, the sales team might not give due attention to the factors that caused this. In the influx of leads, these prospects might be lost. But if you have an excellent life cycle management team, they could communicate with the prospect and act as a bridge between the lead generation team and the sales team.

The problem with this is that life cycle management may prove to be too complicated to be added on to the current duties of the lead generation or sales team. However, a lead generation company that offers an extensive range of lead generation services might offer this or might point you to an outsourced company.