Start it Right. A lead generation company that offers excellent lead generation services will tell any client that it is better to get lead generation right at the onset, rather than revise the entire program in the middle of gathering leads.
So if you are planning on setting up a lead generation program or campaign, bear in mind to start it right. And this means having both your marketing and sales people in the meeting room and discussing their issues on lead generation. You will be surprised that although both departments will have the same issues, they look at the issues, think about them and resolve them differently. As most companies that completed lead generation programs already know, getting both departments to cooperate and settle on common goals and strategies will go a long way in making your lead generation a success.
It should be firmly pointed out that both departments will be accountable for the results of the lead generation program. Issues that they actually have or even perceive should be threshed out and resolved. And most importantly, ask both departments on their ideas on how the lead generation should be done to ensure its success.
Surprisingly, this very basic step is overlooked by business owners and even top management when a lead generation program is designed. Too often, a lead generation company will assure these top guns that they have industry knowledge and so will be able to design a lead generation program without consulting the frontline.
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