Why Marketing Should Be Present When Sales Presentations are Formulated

Ask any successful salesperson if he tries to modify or make his own sales presentation and he will say he does. Ask any successful marketing genius if he routinely exerts effort to talk shop with a salesperson and he will say he does. But ask them if they should share the responsibility of the total sales of the company and they will both say, each to his own.

Too often, sales personnel will spend hours trying to make their own PowerPoint presentations, heedless of what the marketing department had done. And likewise, marketing personnel will spend hours getting the feel of the market through other sources instead of directly getting informative feedback from the sales department.

This is a problem when a company tries to improve its lead generation strategies. Conflicts from the marketing and sales personnel get in the way of getting valuable inside information from both sides. This not only becomes detrimental for the company, it even becomes a reason for the existence of lead generation companies that offer lead generation services because they are able to provide information from both sides of the coin, something that should have been provided by internal staff in the first place.

Both departments fail to see that when presenting a product to a client, the sales people can provide firsthand information on consumer behavior while the marketing personnel can then add updated strategies and techniques they could apply to various consumer behaviors.