Consumers’ enthusiasm in today’s market is information driven. With easy access to a wide array of data made possible by search engine and social media, consumers have come to expect businesses as solution providers to their concerns and not merely links to products. In fact, hard selling almost too often no longer work in today’s complicated marketplace. A big chunk of consumers get turned off by businesses whose projected image is being a profit center only. And businesses know this. This is why selling is no longer just selling. Social responsibility is becoming more of a business norm than an option. This is why large investments are being made by companies to charitable institutions, recycling and even fair trade.
As a website owner, you must also be sensitive to this trend by showing that your website is more than just about selling your products and services. You must provide relevant, informative and interesting information on topics related to your niche. This effort will eventually pay off in your lead generation campaign when in the long run you will be able to establish yourself as an authority in your niche resulting to an increase in traffic. This strategy and practice is one of the things that a telemarketing company will tell you when you hire them for lead generation services.
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