When was the last time you and your marketing and sales team took a close look at the list of clients you
have served this year? Did your company ever exert the effort to contact them to thank them for their
purchase and ask their feedback after they have consumed or used your product or service?
Too often, businesses become so focused on generating new leads that they neglect the best leads that
they have, which are the clients in their house list. A good appointment setting company offering excellent
lead generation services will be the first to tell you that the house list is the first place you should go to
if you are looking for leads. After all, these are people who have already decided that your company,
product and service are better than the rest. These are people who have already given their trust by
purchasing your product and service.
So before you go into the wide world outside of your shop or office, dig into your own house list. Most
companies make use of their existing house list for telemarketing by asking for contact information so
they can send new marketing materials to their existing clients. Some companies implement updated
versions of refer-a-friend programs. Whatever the method, one thing remains, these companies give
due attention to their own house list.
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