How to Sell Without Selling

The trend in marketing now is selling without selling. To the uninitiated in the mysteries of marketing and sales, this concept is very hard to fathom. But it is really simple and very much doable. Selling without selling is a concept that simply means attracting people to your products and services by all other means except hard selling.

Let’s say you have a company and you have a website. What you do is to serve ToFu articles in your website. ToFu means top-of-the-funnel content. These are articles that talk about topics in your niche but do not include sales pitches of your products. The idea is to establish your site as an authority of your niche. When this happens, your website traffic will increase and people will be more open to giving their email address in exchange for subscriptions, newsletters and e-books from you. Voila! You have accomplished lead generation.

What goes on after you get the email addresses could be handled by a lead generation company that offers excellent lead generation services. There are actually several strategies that must be used according to the readiness of the lead in buying your product. For some leads, you will need to build a stronger relationship with them and slowly build their trust, so selling will come at a later time. Others will ask about your product after receiving an e-book.

What you are aiming for in selling without selling is attracting people to your website because they think of you as an expert and then getting them to ask about the product.