Who are the Undecided in Appointment Setting?

The term undecided in lead generation and appointment setting refers to people who are not yet sure on the course of action to take with regards to your product or service. For telemarketing companies, this is a good enough lead, a notch above the rejecters who might slam the phone even before the telemarketing agent gets to the second part of the sales script.

If you are a wise businessman, you would tell your telemarketing company agent to let you and your sales team handle all the undecided leads in getting that appointment. The rationale behind it is that it will take an exceptional salesperson to make the undecided fence-sitter to decide to jump in and do business with you. The undecided group is usually those who have the need to gather a large amount of information, seek testimonials, feedback and recommendations, and ask for samples or product demonstration as they contemplate whether they want to have a business relationship with your company.

The good thing about having an undecided lead is that there is still a chance to convert the undecided to a hot sales lead. Handling the undecided leads will take a lot of marketing and sales skill, a lot of time and a lot of patience on the part of the telemarketing services chosen. But in the end, the effort will be worth it because usually, the undecided group would turn out to be loyal customers. If you bag an undecided lead, he usually stays in the bag for a very long time.