Handling the Rejecters in Appointment Setting

In appointment setting, the rejecters are people at the end of the line who have had traumatic experiences from agents of telemarketing companies. They might have experienced being called away from their dinners to answer a phone call that turns out to be a telemarketing agent calling if they want to earn millions by investing a couple hundred thousand in a financial scheme, despite that fact that they earn only a few thousand every month. Or they might have had answered too many appointment setting calls for products and services that they are definitely not interested in.

These rejecters are often the people who badmouth telemarketing services to their friend, relatives and acquaintances. They are also often the people who will slam the phone down on you or who will answer you with what they think are funny retorts to your call script.

So how do you handle them? Acknowledge that yes; there are telemarketing agents out there who are desperate in their lead generation that they have become nuisances. Getting on the side of rejecters will throw them off. And then apologize for the behavior of all the other bad telemarketers. This usually pacifies them. And lastly, never sell your product or service to them during this call. That should be the last thing you should do. What you can do instead is to listen to them talk about all the hurts telemarketers had given them. Make a pleasant chit chat with a rejecter. And then, at another day, call again and remind the rejecter that you are that telemarketer with whom they had a pleasant chat with and slowly and subtly inform them about how your product or service can make the life of the rejecter more pleasant.