Are you a B2B or a B2C company? Why This Should Matter

Your lead generation program should be suited to whether you are a B2B or a B2C company. If your company belongs to the B2B group, one of the most effective lead generation strategies is still telemarketing, especially if you are selling a highly technical product. Most key decision makers in B2B companies are either too busy to frequently check Twitter or Facebook updates or are not even technologically savvy enough to use the internet. This is why maintaining an excellent lead generation team in-house or through a lead generation company with extensive lead generation services that includes telemarketing is vital to your lead generation campaign. However, it must be noted that you must maintain a website with relevant and informative articles of your products and your product niche.

But if your company belongs to the B2C group, then building a solid presence in the social media platforms is a must. Online spending this year reached the 1 billion mark, a significant indication of the evolving buying habits of end consumers. What should be noted with the B2C group is that these are often people who are hesitant to give out personal information, especially their mobile numbers to companies so telemarketing might actually work against you. In contrast, the executives in the B2B companies maintain official phone numbers which they will not mind giving.