Are you making things easy and fast for your customers? In the recent past, one of the most important marketing tools was the catalogue. Companies would send attractively designed catalogues to its potential clients; the clients would order and patiently wait for the goods to be delivered. If there is a terrible storm, they would tell themselves that was probably why the goods were delayed. If there was something wrong with the goods when it reached them, they wouldn’t mind doing a bit of sewing or hammering to fix them.
Compare this with the clients of today. They want everything easy and fast. They do not want to be approached and asked if they want to subscribe to your newsletter, but they expect to find you when they want to. And if they want to, they will post a tweet or a status and ask their friends and not-so-friends about you. And if they do decide to allow you to contact them, they only want to answer a three question registration form, usually just a first name, an optional last name and an email. Anything more will be construed as an invasion to their privacy. And when they decide to buy your products, they want it now. And they will want a tracking number of the shipment so will know exactly where the product is of course a lifetime warranty or at least a return option. If you cannot deliver top notch product and lead generation service, word will leak out and you will lose potential leads.
So regardless of whether you are doing your lead generation or you are outsourcing a lead generation company for your lead generation services, you must also review your entire business operation and ask the most vital question, “Are we making things easy and fast for our customers?”
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