Establish road marks to success. Hiring a lead generation company that is the best in lead generation and one that offers excellent and extensive lead generation services will entail cost for you and your company. The compensation they usually expect are either hourly or hourly plus a bonus for goals that are achieved. Even if you choose to utilize your own personnel for lead generation, man-hours will also be spent on the program which will eventually show in your expenses. So it will be wise to make sure that you track the performance of your lead generation program.
You can do this by regularly assessing the progress of your lead generation team through pre-established milestones. Milestones are benchmarks; these are significant points that should be achieved in order to reach the main goal. For example, you are aiming to get one thousand new leads in one year. You can set milestones by telling your team to achieve eighty-five new leads every month.
Setting milestones will also enable you to modify your goals if they prove to be not achievable, or change the personnel involved in the program if any of them proves to be unproductive or significantly less productive than the rest of the team.
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