A lot of people that are doing lead generation on their own often fall into the trap of aiming to have a huge traffic in their website. Although this is a good goal to achieve, having millions of viewers visiting your website will amount to nothing if none of them will actually purchase your product. So unless you remember that you are doing lead generation in order to get sales, your lead generation program will just be another hobby, not a money making activity.
A lead generation company that offers extensive lead generation services will be the first to remind you that lead generation should be about converting prospects (website visitors) into clients. With this in mind, your lead generation efforts will definitely take a different shape. For example, you might be
able to attract hordes of visitors to your website by offering numerous freebies like e-books, programs, graphics and codes. But with the aim to increase sales in mind, you might modify the freebies scheme into getting more freebies if they enlist in your lead list, or offering more freebies once they purchase your product. Or you might also add more call to action buttons on your website that would lead the website visitor into purchasing your products or services.
So never forget that lead generation is not only about getting people to your website. It is about generating sales. Without converting prospects into leads and leads into clients, pretty soon you will not have the means to continue your lead generation.
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