Should You Build Relationships or Just Tell Them You’re Selling?

There are lead generation experts that will tell you that lead generation is all about building relationships with your clients and that it’s all about getting their trust. They will be the first to point out that lead generation should be viewed as a long term investment, and a businessman doing lead generation should consider himself a farmer, planting seeds that will eventually turn into prospects, which could later be harvested by being converted to sales.

But if you are a businessman that does not have the resources to hire a lead generation company for lead generation services and one that is working on limited time and budget, how much time should you spend tightening your belt while building relationships with your clients?

This is where the building relationships versus telling your website visitors that you are selling debate come in. When budget and time is limited, could you still wait for months until you tell your website visitor that you are selling something, or should you wait until they ask you?

Some take the middle ground by subtly putting buttons that lead to order forms, or adding a sentence or two about purchasing the products. Others simply add links that lead to a sales page. In the end, the decision is all yours. There are really no concrete rules about lead generation.